The Power of Terrapin Pride: How School Spirit Impacts the UMD Campus
For my ePortfolio assignment I analyzed and researched the relationship between the school spirit for maryland sports team and the marketing strategies used. As a marketing intern I give an inside look on the process of a mens lacrosse game. I also have media containing general information on the marketing department. To get a different opinion on this relationship I interviewed Nick Faust (Basketball) and Brandon Ross (Football) on how they feel about the fan support and the marketing efforts. My overall goal was to get a better idea of what Maryland is doing to live up to the Terrapin pride everyone knows about.