The personalization of information is the creation of information by a person that specifically fits the tastes or objectives of that user. This can have both positive and negative effects on the displaying and translation of information to users.
New technology has allowed for the greater personalization of information displayed, and this has had many positive results. According to the article, “How Personalizing Websites with Dynamic Content Increases Engagement” by Judge Graham, personalized information has provided “a more targeted approach that's been proven to be much more effective.” Personalized information provides a more attractive look to the user, catching the viewer’s eye and making them more likely to take interest in the information. The article uses amazon as an example of good personalized information. Amazon displayes information in a simple manner and bases it off of information the particular user is interested in based on previous experiences. This simplifies the process of finding information for the viewer and makes it more likely for them to be satisfied.
While personalized information is very beneficial, there are also some negatives as well. Personalized information could make the information being transmitted too hard for the viewer to comprehend quickly. Personalized information makes it more likely that a display might be too complicated or may not strike the particular interest of a viewer, since everyone’s preferences are different. Personalized info is riskier where there is a greater possibility for the information to be displayed in an ineffective way. An example of this would a personalized graphic with too much written information. A graphic filled with information overloads the viewer with info and makes it more likely that the viewer will lose interest. A graphic must be simple and to the point to capture and keep the viewer’s attention.