This just goes to show how quintessential it is for the
public to participate in media and voice their opinion.
The power of social media is limitless. People who share the same values and beliefs, or the same course, are now communicating together online for a purpose. Individuals who cannot gather due to geographical limitations, or hectic schedules, are now establishing strong communities online. Thus, fueling change and efficiency. In the example above, CBYX alumni gathered together to establish a global community in order to save the program they were once a part of. However, media production can be negatively used when not regulated.
Sometimes finding factual information is difficult. Is the CBYX program really in turmoil? Or is the organization just trying to get money? People produce media for the sake of producing media. Another example is celebrity rumors which can drive public opinion and alter a person's persona. Is Tom Brady really getting divorced? Is Beyonce really pregnant? As people tweet, they oftentimes provide misleading information and the public oftentimes receive the wrong message, sometimes leading to stereotypes or prejudices.
Overall, media production is only possible when the audience and public come together to participate in a unique cause. Whether it is good or bad for society is up to the public.