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Your 30 seconds of participation can either change media for a positive aspect or ruin years of work.

Source: http:/.bbci.co.uk
The power to shoot multimedia use to be an exclusive privilege that only the wealthy news channel had but due to the internet and inexpensive technology it can now be done by any one which has yielded positive as well as negative changes.

The ability to post your opinions online has provided the consumers the ability to change the media to one that is more gratifying to the general mass ultimately changing it. An example of this is that after three games the Mass Effect series finally ended on the production side but not to the fans. They were displeased with the ending and fought for a new conclusion that was more appealing which they ultimately received. This is also a negative example of how they tarnished the storytellers's image of his masterpiece since he had to adjust to the audience instead of his vision that he worked for a decade.

The public has the same effect when it comes down to mobile journalism since majority of the time they are affiliated with breaking news since they can tweet it or post a YouTube video as it happens. As a dramatic event occurs, most turn to their phones to post it since they can be the one that broke a major story prior to the news network which creates the rise of mobile journalism. The negative aspect to this is that at times their skewed words can portray a false story and create unintentional lies of an event. The line now of credible information and false information has turned grey and made us question our sources more than ever before.

The opinion of the general public matters but when do does it matter too much? As our society adapts to information 3.0 we must create the line. 

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