The stories are written when the robots analyze data sets on the plays that happen in the game. The information it collects is made up of complicated data that is usually analyzed by experts. The computer systems break down the information and search for facts through the data.
The computers answer the same questions as human journalists like "who won?" and "why?". Its system has the vocabulary to piece all of the information together and write a story. The stories are comparable to those written by people, though the system has a hard time including quotes and "lyrical" sounding sentences in its reports.
The stories these computers produce are written in an unprecedented and efficient manner. The systems that will write sports stories or other news events in the future do not have the same problem of possibly misinterpreting data, an issue journalists face when unintentionally reporting factual errors.
The future of journalism will include "robo-written" stories, and the further convergence of these machines with reporting will have long-lasting effects on journalists and organizations.