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The Third-Person phenomenon determines the influence campaign ads have on viewers

Such Internet sites like YouTube create controversy because of their accessibility and multimedia platform that allows everyone to express an opinion. The third-person phenomenon insinuates that individually, people believe they are capable of determining good news from poor, and that others aren't capable of determining the difference.  Therefore, individuals personally believe that they aren't tricked quite as easily by campaign ads. Intramedium interaction states that an individuals response to one element primes responses to other elements of the same page. What was found was that when viewers who's supported candidate was attacked they were not necessarily angered, but just shunned the information. The balance of negative and positive comments appeared to stabilize tensions.

In a recent ad campaign that presidential candidate Jeb Bush released he received negative feedback for denouncing another presidential candidate who goes by the name of Donald Trump. His whole ad contained information of Trump saying negative things and portrayed him in a negative light. The third-person phenomenon showcased itself with plenty of disagreeable comments posted underneath. Although in the study the subjects felt as if they weren't susceptible to influential information, the comments definitely show the fuse that ignited due to the video.

The comments posted definitely created a chain reaction as you'd might expect. What was most intriguing was the fact that people had the strong urge to defend Donald Trump. Today everything that comes from a politicians mouth seems to be a lie. Maybe, just maybe, people are tired of hearing lies and like that Trump gives the cold hard truth. The third-person influence creates a whirlwind of ignorance and that is why comments have such a big impact on campaign ads.


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