Sarah Krauss Serves as an Ideal Role Model for Successful Women Entrepreneurs
By Kevin Biondic and Steven Bower
While the number of female entrepreneurs has risen over the past decade, the amount of revenue that their companies are generating is not increasing at the same rate. According to a contributor to entrepreneur.com, the amount of women owned companies has increased dramatically from 28.7% in 2007 to 36% in 2012, but the revenue created by these women owned companies increased from 3.9% in 2007 to a mere 5% in 2012.
Social Impact vs. Economic Success
The revenue generated by women-owned companies may not be as substantial as men, but this does not signify the impact of the companies owned by these women and their owners' strength. A recent article from the Diamondback focused on the entrepreneurial efforts of Sarah Kauss, S’well water bottle company owner, who is leading the way for female business ownership. Kauss quit her real estate job to start up S'well, and her company soon started making $40 million in revenue. This company didn't just happen overnight, it was spurred by Kauss' business savvy and desire for a greater social impact from her business efforts after learning about the clean water crisis at a class reunion.
Sarah Kauss, Owner of S'well
Kauss Faced Adversity Head-on and Grew Her Company Name
Some of Kauss' struggles when she started her company were driven by her desire to overcome stigma associated with being a woman in charge.“I overcompensated with educating myself, so I could own the room," Kauss said, "I didn’t want some engineer coming up to me and telling me something about my building I didn’t already know.” To solidify her place as a successful entrepreneur, she outsourced and sent her product to big time names such as Oprah to get a stamp of approval. She soon hit the ground running and partnered with many charities such as Michelle Obama’s Drink Up and American Forests, growing her company's brand and social impact in the process. Kauss serves as a model entrepreneur for women striving to make it big in the business world. Her efforts help prove that women can own successful companies and will hopefully spur further ownership.