How Indian Telecom is Evolving by Emulating International Markets

      Abstract: Indian telecom operators are increasingly emulating their American and European counterparts. In this article, we do a deep dive into how Indian telecom market has changed and how it will evolve in the near future. 
   It’s been almost two decades since the Indian telecom industry started somewhere near 1995. There have been a lot of changes in the Indian telecom market.Indian telecom market is becoming more and more like its European and American counterparts. There are several things make Indian telecom operators look similar to their international counterparts.

1.Quad Play/Triple Play Is Adopted by India
      Quad Play is something that has swept the whole of Europe in a big way. Quad Play is when a single company provides you cellular connectivity, TV, landline and fixed broadband. A lot of companies in Europe are adopting Quad Play or Triple Play strategies. The trend is dominant to such an extent, that stand alone mobile operators are having a tough time in Europe. Broadband and cellular companies in Europe are increasingly cross-selling each other’s offerings so as to provide a complete package. As far as the Indian market is concerned, there are two Quad Play players in the market and they are Airtel and Reliance Communications (not Jio). Both of them provide landline, fixed broadband, cellular connectivity and even DTH TV. 
2. Number of operators double times increases
      Most International telecom markets have just 4 private operators or 5 in the best case scenario. It’s necessary to highlight that what's about full fledged MNOs rather than MVNOs. India, owing to low entry barriers, had at one point of time as many as 10-13 operators in some circles. That has all changed now. Consolidation has sped up in the past two years. MTS, Videocon and now even Aircel have exited the telecom market. People expect Telenor and Tata Docomo to exit as well.
3.Promote Parity in terms of network
     Indian telecom operators are not only rolling out LTE, but are increasingly racing towards LTE-A or LTE-Advance to portray the superiority of their network. Airtel is on a carrier aggregation spree ever since Jio launched. First tested in Kerala, Airtel has now expanded carrier aggregation to Mumbai and Bangalore as well. Carrier aggregation is mostly a software upgrade if the operator has the required equipment in place to enable carrier aggregation
What Indians expect in the next decade
      As time passes by, the Indian telecom market will mimic international telecom markets to an even greater extent. Signs of this transformation are already visible. It’s safe to say that Jio has acted as the single most important catalyst in this transformation. There is going to be some imbalance during the transformation. I believe the imbalance is going to lie with voice. Traditional telecom companies and investors still aren’t ready to let go of voice and that will be the single biggest pain point for this transformation. Eventually, with a variety of external forces like device ecosystem, content ecosystem, differences in choice of primary medium of communication etc., I expect it to balance itself out.
 (Watch this video to learn more about the revolution of telecom industry in India)

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