|Source: Berkeley News|
This tax is a big deal for the city as it will affect thousands of products. Even diet sodas, energy drinks, and sports drinks such as Gatorade will be affected. It will raise the price of a 2-liter beverage by $1, and the price of a 12-pack beverage by $2.16. Baby formula and beverages containing more than 50% of fresh fruit, vegetables, or milk are exempt from the tax. Beverages where the buyer requests or adds their own sweetener are also exempt.
Undoubtably not everyone is a fan of this big change. The American Beverage Association has spent over $5 million on advertisements just to stop this tax from being passed. Residents of Philadelphia and store owners alike feel that the tax is hypocritical, and will disproportionately affect low-income families the most. Nonetheless a 13-4 vote passed the tax in June of this year, and we will be seeing the effects as early as next year.
Tax Will Generate Revenue to Improve Community and Will Urge Residents to Choose Healthier Beverages
The tax is expected to generate $91 million in the first year alone. Kenner states the proceeds will go to improving public parks, public schools, pre-kindergarten programs, recreation areas, and libraries.
Health advocates also predict the tax will help decrease diabetes, heart disease, and obesity rates. The American Heart Association believes this tax "could reduce adult consumption of sugary drinks by 15 percent, obesity by 1.5 percent and new cases of diabetes by 2.6 percent,".
Research Proves the Tax Will be Effective
Some critics feel the tax will ineffectively combat obesity as some residents may indulge on other foods high in fat and calories, or they may budget to omit some healthy foods to compensate for the soda tax. And others may ignore the tax completely and continue to buy sugar sweetened beverages as normal. However, there is abundant data that shows the tax is most likely going to work.
|Source: American Journal of Public Health|
Compared to Berkeley, poverty and unhealthy eating/drinking habits are more prevalent in Philadelphia, so the effect of this soda tax is going to be more extreme. Placing taxes on sugary drinks will prompt residents to choice healthier drink options such as water. This is similar to how tobacco taxes drastically reduced smoking rates.
University of Maryland student shares her opinion of how a soda tax would affect her beverage consumption if one was passed in Maryland. After all, former New York City Mayor, Michael Bloomberg, recently stated "Philadelphia will almost certainly not be the last city to adopt a sugary drinks tax,".