Conservative editorial boards refuse to support the Republican presdiential nominee

In this year's non-traditional election, traditionally conservative newspapers are breaking from convention and refusing to endorse Republican Donald Trump. The Democratic candidate Hillary Clinton has the support of most mainstream media outlet's editorial boards.

Just three outlets have recommended the American people vote for Republican Donald Trump: The National Enquirer, The New York Observer and The New York Post. The Observer's publisher is Trump's son-in-law.

Largest newspaper in Texas recommends Clinton

For the first time since World War II, The Dallas Morning News endorsed the Democratic nominee for president. Hillary Clinton is the only "serious candidate on the presidential ballot in November," wrote the editorial board of the largest newspaper in deep-red Texas. Though the Democratic party's platform is at odds with The News' "belief in private-sector ingenuity and innovation," the paper wrote that they could not support Republican candidate Donald Trump, who has perpetuated racism, misogyny and xenophobia.

The Trump campaign brushed off the endorsement – his spokeswoman Katrina Pierson said it was "an attempt to continue to try and turn the state of Texas blue and it's just not going to work." Other conservative editorial boards follow Dallas' lead: The Cincinnati Enquirer also endorsed Clinton, the first time they've recommended a Democrat since Woodrow Wilson in 1916.

New Hampshire's conservative paper backs Johnson

The largest newspaper in New Hampshire has endorsed the Republican presidential pick for the last 100 years. This election cycle, The Union Leader is going with Libertarian Gary Johnson. The editorial is a blistering attack on Trump, saying, "He denigrates any individual or group that displeases him. He has dishonored military veterans and their families, made fun of the physically frail, and changed political views almost as often as he has changed wives."

Still, the paper did not endorse Clinton. Instead, it dubbed Johnson and the Libertarian party a "bright light of hope and reason." A few other editorial boards, including the Richmond Times-Dispatch and Winston-Salem Journal, also endorsed Johnson.

Newspaper endorsements matter most if they're unexpected

A 2008 study from Brown University's economics department proves that voters are more likely to vote for a newspaper's recommended candidate after the endorsement was published. The endorsement's level of influence, however, is related to the editorial's credibility. If Democratic candidates are endorsed by left-leaning newspapers, that is less convincing than a recommendation from a newspaper that is perceived as neutral or right-leaning.

When the same principle is applied to Republican candidates, one can assume both The Dallas Morning News' and Union Leader's editorials carried weight. During the same election cycle, Pew Research Center surveyed Americans on what kinds of endorsements influence them the most.

They found that an endorsement from a person's governor, for example, made 19 percent of respondents more likely to vote for the candidate. When the recommendation came from a faith leader, such as a rabbi or priest, 18 percent said they'd be more likely to support a candidate. In contrast, only 14 percent of people said their local newspaper's endorsement made them more likely to vote for that candidate.

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